Customer Relationship Management (CRM): Profiting from today's customers
نویسندگان
چکیده
منابع مشابه
From Customer Relationship Management (CRM) to Supplier Relationship Management (SRM)
In today’s extremely competitive environment, companies are investigating new means of increasing profit by implementing so called Customer Relationship Management Systems (CRMs). But the needs to continually cut costs and focus on core competencies has led companies to focus on how to improve the supply chain and leverage their supply base. Many have shift from a vertical integration model to ...
متن کاملFrom Customer Relationship Management ( CRM ) to Supplier Relationship Management ( SRM )
In today’s extremely competitive environment, companies are investigating new means of increasing profit by implementing so called Customer Relationship Management Systems (CRMs). But the needs to continually cut costs and focus on core competencies has led companies to focus on how to improve the supply chain and leverage their supply base. Many have shift from a vertical integration model to ...
متن کاملCustomer Relationship Management (CRM) System
What is a Customer Relationship Management (CRM) system? Not only is there little agreement on what it really stands for, there is even less agreement on what constitutes a CRM system, how it should be used, the potential of profitability gain, the impact on customer loyalty, the costs involved, the personnel needed, and the training needed for the CRM personnel. CRM system characteristics are ...
متن کاملData Mining for Customer Relationship Management (CRM)
Data Mining has enjoyed great popularity in recent years, with advances in both research and commercialization. The first generation of data mining research and development has yielded several commercially available systems, both stand-alone and integrated with database systems; produced scalable versions of algorithms for many classical data mining problems; and introduced novel pattern discov...
متن کاملExtending customer relationship management: from empowering firms to empowering customers
Purpose – The focus of customer relationship management (CRM) literature has been predominantly on the firm perspective and on IT, not on customer or service orientation and value co-creation. This paper explores and analyses contemporary CRM frameworks and suggests future research directions. To achieve this, a thorough literature review on CRM is conducted focusing on recent advances within C...
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ژورنال
عنوان ژورنال: Serials: The Journal for the Serials Community
سال: 2001
ISSN: 0953-0460,1475-3308
DOI: 10.1629/14245